Wilmington, NC – Tommy Baker, Owner and President of Baker Motor Company, with award-winning dealerships in Wilmington, N.C. and Charleston, S.C., has announced the official debut of the all-new BMW of Wilmington. Fully reconstructed and redesigned to provide the ultimate first-class customer experience, the new 34,000 sq. ft. dealership includes a sleek and modern showroom, top-of-the-line service center, customer waiting lounge and café, on-site car wash, and much more.
Photos of the new dealership, service center and features can be viewed here.
The building footprint, which has more than tripled in size, allows the dealership to drastically increase its inventory in both new and used vehicles. Consequently, the company has also added new sales team members to accommodate its growth.
Remaining committed to all that the brand has to offer, the new BMW of Wilmington has also introduced BMW Genius into the showroom. A highly specialized position, the BMW Genius is a product expert. With Genius assistance, the customer is able to understand and experience first-hand the extent of a vehicle’s features, functionality and capabilities.
“Our vision was to build a BMW dealership in Wilmington that reflects our passion for the brand and features the most modern conveniences for our clients, and we couldn’t be happier with the end result. Both our clients and employees are our top priority, and this facility was thoughtfully designed with both in mind,” said Mr. Baker.
“When we purchased BMW of Wilmington in 2015, we immediately went to work planning this new facility. As part of our overall commitment to serve the region comprehensively, we will soon begin construction on the all-new Porsche Wilmington,” Mr. Baker added.
The priority for Dixon Dickens, General Manager of BMW of Wilmington and Porsche Wilmington, is the customer experience: “We’re here for them. If our facilities, staff and inventory don’t ‘wow’ them, then we haven’t done our job. The new BMW of Wilmington creates an inviting space, a place for our customers to be comfortable and enjoy the amenities.”
“The showroom is truly impressive; it’s large, open and sleek in design. We’re so excited about the new space that we want to share it with the community and plan to partner with local organizations to host events in the future,” added Dickens.
BMW is one of 14 luxury brands that Baker Motor Company represents. BMW will soon release the X7, the most luxurious and largest SUV that the manufacturer has designed to date. BMW of Wilmington will carry the sought-after X7 starting on January 1, 2019.
For more information about BMW of Wilmington, please visit the dealership at 4920 New Center Drive in Wilmington, N.C. or online at www.bmwofwilmington.com.
About Baker Motor Company
Baker Motor Company, Inc. was founded in 1988 by Tommy B. Baker and is the largest privately held automobile dealer group headquartered in South Carolina. The company operates four dealership campuses, including Baker Motor Company of Charleston, Inc., Baker Buick GMC Cadillac, Mercedes-Benz of Mount Pleasant, and BMW of Wilmington and Porsche Wilmington.
The company represents 14 brands including BMW, Porsche, Mercedes-Benz, Mercedes-Benz Vans, smart, Infiniti, Maserati, Land Rover, Jaguar, Buick, GMC, Cadillac, Rolls-Royce Motor Cars and Alfa Romeo. The company also operates a high-line pre-owned center, a wholesale pre-owned facility, a reconditioning center and a full-service USAA and Nationwide Insurance-approved collision repair center.
Baker Motor Company was awarded the #1 dealership in the United States and Canada on Automotive News’ Best Dealerships to Work For list in 2015 and also made the list in 2013 & 2014. The dealership has also received the prestigious Best of the Best award from Mercedes-Benz in 2003, 2004, 2005, 2006, 2008, 2010, 2012, and 2014; and in 2016 for Mercedes-Benz of Mount Pleasant. For more information about Tommy Baker or Baker Motor Company, visit www.bakermotorcompany.com or call (843) 852-4000.
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