By Charlotte Smith
The newly named Town of Elizabethtown Director of Communications and Marketing, Mrs. Terri Dennison has begun her work this week. Mrs. Dennison said she is currently working on her goals in the new position.
The position Mrs. Dennison has filled is a newly created one within the Town of Elizabethtown. Mr. Eddie Madden, Town of Elizabethtown Town Manager, came up with the idea of the new position.
One point Mr. Madden made when pitching the idea was, “We have done a good job marketing within the county and now we need to market to outside the county and bring people in.”
Mrs. Dennison explained she is currently working on the Pork & Beats Festival, meeting all the chamber members and working on regional contacts.
She said, “There is a lot of untapped potential here.”
The bike park and the ATV park are two areas the community has with the potential to draw more people into the community, Dennison explained with excitement about the area. She continued listing benefits the Elizabethtown area has to offer. The new RV sites at Jones Lake State Park will also be an added feature people are looking for in recreational activities. She added, “and the people are all just so friendly.”
Mrs. Dennison has over 20 years of direct experience in regional marketing and tourism with an organization that serves eleven counties in upstate Pennsylvania.
As part of her duties, Dennison will provide administrative support to the Elizabethtown-White Lake Area Chamber of Commerce.
Mrs. Jennifer Leggett, President of the chamber made an announcement today on behalf for the chamber’s board of directors.
She stated, “We are excited to have someone with the direct experience in travel/tourism, and an appreciation for rural communities. She will be a tremendous asset to the Chamber of Commerce as we strive to help our communities grow and businesses succeed.”