FAYETTEVILLE – March 21, 2022 – Cape Fear Valley Health Foundation is pleased to announce Cumulus Media and Systel Business Equipment as the Presenting Sponsors for the inaugural Step Up 4 Health and Wellness Expo. This event is the next evolution of the Ribbon Walk, which has officially been retired in its previous form. The new fundraising event will build on the walk’s longtime success to unfurl a larger banner event that will support patients across the Cape Fear Valley Health system.
“Cumulus Media is excited to support the Cape Fear Valley Health Foundation and join our community at Festival Park again this year,” said Cheryl Salomone, Vice President/Market Manager at Cumulus Media. “As a proud partner of the previous Ribbon Walks, we are thrilled to help continue bringing the fun and energy onstage at the event.”
“We are very excited to support such a meaningful and important event in Systel’s own backyard,” said Jacqueline Smith, VP Marketing and Business Development. “The health and wellness of the people in our community is important to us and Systel is honored to support Cape Fear Valley Health Foundation and be a presenting sponsor for this event.”
Systel
From left: Janene Aul (Vice President Operations/General Counsel, Systel), Sabrina Brooks (Vice President, Cape Fear Valley Health Foundation), Jacqueline Smith (Vice President Marketing and Business Development, Systel)
The Step Up 4 Health and Wellness Expo will be held at Festival Park on Saturday, April 9, from 8 a.m. to 2 p.m. The expanded event will still include an excuse to tie on your tennis shoes, with a 4k and a 1-mile race through downtown Fayetteville, as well as more activities throughout the Wellness Expo in Festival Park, where both routes will end. Participants can join as teams or individuals. Teams are encouraged for local business employees, running clubs, churches, community groups, sorority and fraternity groups, and in honor or remembrance of a loved one.
The Wellness Expo part of the event will be free and open to the public, no registration required. After the event kick-off at 8 a.m. the Wellness Expo will begin. This health-related educational festival will feature informational booths on many Cape Fear Valley Health services as well as food trucks, music, and sponsor tables. Participants can learn about hands-only CPR, get free wellness checks and other goodies.
Participants in the 4k or 1-mile routes can still choose Friends of the Cancer Center as the beneficiary of their registration fee if they wish to continue their traditional support from the original Ribbon Walk. Runners and walkers can also choose to support Children’s Services, the Community Alternatives Program, Cumberland County Medication Access Program, Heart Care, or Pediatric Endocrinology. Each of these services directly impact patients’ lives.
Cumulus
From left: Kelly West (Director of Marketing and Promotions, Cumulus Media), Cheryl Salomone (Vice President/Market Manager, Cumulus Media), Pat Talkington (Key Account Manager, Cumulus Media), Kristen Sellan (Development Coordinator – Community Engagement, Cape Fear Valley Health Foundation)
“This is going to be one of the most important fundraising events in our community since we have the opportunity to support several different patient-care areas at Cape Fear Valley Health,” Vice President of the Foundation Sabrina Brooks said. “After two years of being unable to have an event like this in person, we’re back, and it’s going to be bigger and better than ever.”
Registration is $30 for adults and $25 for children. All registered participants will receive a t-shirt. To register, go online to www.cfvfoundation.org/stepup4health.
More sponsorship opportunities are still available for the Wellness Expo, which include an opportunity for a sponsor’s booth at the event. For more information on sponsorships, contact Kristen Sellan at (910) 615-1514, or ksellan@capefearvalley.com.
Media contact for Cape Fear Valley: Chaka Jordan, 910-615-6098 or cgjordan@capefearvalley.com.
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