The Town of Elizabethtown announced Tuesday that Terri Dennison has been named as its director of communications and marketing. She will begin her duties Oct. 28, according to Town Manager Eddie Madden.
Dennison has over 20 years of direct experience in regional marketing and tourism with an organization that serves eleven counties in upstate Pennsylvania.
Jennifer Leggett, president of the Elizabethtown-White Lake Chamber of Commerce, said, “We are thrilled to have someone with the direct experience in travel/tourism and appreciation for rural communities such as Ms. Dennison. She will be a tremendous asset to the Chamber of Commerce as we strive to help our communities grow and businesses succeed.”
The position is newly created within the Town of Elizabethtown following the retirement of Elizabethtown-White Lake Area Chamber of Commerce executive director Dawn Maynard.
Dennison was interviewed by a committee made up of representatives from the Elizabethtown-White Lake Area Chamber of Commerce, the Town of White Lake, Bladen Community College, and the Town of Elizabethtown. She was unanimously selected by the seven member committee from a field of 37 applicants based on her lengthy experience in marketing rural communities, according to the Town of Elizabethtown press release.
In her current role, Dennison has helped create a strategic marketing plan for the ”Route 6” organization that promotes the historical significance, natural assets, and scenic beauty of northern Pennsylvania, according to the Town. She has also been very effective at raising capital, grant writing and working closely with federal, state, and local elected
officials on issues affecting travel and tourism.
As part of her duties, Dennison will provide administrative support to the Elizabethtown-White Lake Area Chamber of Commerce. In the fall, the Chamber office will relocate to the Elizabethtown Business Incubator located at 207 East
Broad Street and will be open Monday through Friday from 8:30 a.m. to 5:00 p.m. with the exception of state observed holidays, according to the news release.